Our Mission

The oceans are vast, and yet less than 4% of the oceans remain unaffected by human activity. Climate change, dramatic over-fishing and intense pollution have destroyed marine habitats, threatening our future and the future of the creatures we share this planet with.

This is why our brand isn't just about clothing, it's about a vision for cleaner oceans, a better way of living and respect for the places we call home.
One item at a time, we're using fashion to remind our communities that the ocean is relevant to everyone, whether you live in a big city or on the coast, and the choices we make everyday matter. Each one of our garments has been created to inspire individuals to join our movement in support of healthier oceans and it’s our vision that together, we can change our relationship with our environment.
For every item sold, a donation is made to Oceana to support their ocean conservation efforts around the globe. Further, all of our garments are designed and manufactured locally in Toronto and each material we use; whether inks, textiles or packaging, is chosen mindful of our impact on the environment.
Join us now and help us leave the world better than we found it.